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Productisation

Boosting sales with technological advantages. Your outsource company has strong sides, deep domain knowledge, and technological superiority. Let’s use them to build new channel of sales.

Overview





For outsource companies it’s harder and harder to withstand the battle with competitors, basing on a standard propositions (even elevated with superb case-studies and highlights). Productisation and accelerators as its mechanism is a relatively new way to attract your company’ best practices and previous practical experience in potential customers conversion and deal closing. Packing your services in manageable and reproducible bundles not only crates competitive advantage, but fine tune your development processes in predictable and consistent flow.




“Productisation is the process of developing or altering a service to make it marketable for sale to the public. It involves taking a service that has been developed previously and converting it into a standard, fully-tested, packaged, and marketed product.”



Internal project, improvements on existing code, some ideas from company’ hackathons — all this (and even more) can be properly ideated, marketed, developed into self-sufficient bundle and proposed to a potential customers, who really want to get their project to be delivered fast, budget-efficient and with minimal complications.



Process of implementing productisation in an outsource company can be difficult and full of pitfalls and obstacles. Ideation, changing value architecture, technical elements of an upcoming products — all this can be taken as too complicated at first. Da’at consulting has an unique experience of putting this approach into practice for companies on Ukrainian outsource market. From idea or side project to a product, from a product to an ecosystem — we can guide your company through this journey to substantial sales improvements.





Key numbers

$35k
Gross processing margin (GPM) on an average project, implemented basing on an accelerator.
6
weeks is an average time of product being adopted for client’s needs instead of 4-6 month of fully-tailored development
+5
More closed deals on a first month after productisation is implemented


Read more about real numbers and benefits of implementing productisation in practice

Benefits



Productisation bring a list of substantial amenities for service (and particularly outsource) companies. New way of looking on your company’ advantages bring fresh perspectives on its future development:

Selling more by moving on a value chain
When you make the sales process more straightforward and transparent, you increase the number of prospects and conversions. You can focus on finding the clients who are a good fit for you.
Marketing for productised services is so much simpler than trying to sell fluff-covered bespoke work. Packaging up your service into a product for a particular group of people means you are 80% of the way through what you need to create your marketing collateral.
Cost and time-to-market optimisation for clients
Your clients and customers will appreciate the simplicity and transparency of your offering. You can be super clear about what they’ll get, how much it costs, and the timescale. This degree of openness can be a competitive advantage for you straight away. Productising can be a kind of mindfulness for how we work with customers — we can bring out the best in how we work, go deeper into what truly matters for clients and continuously improve how we work.
Increase capacity and work with more clients
When you productise your services, you cut out the unnecessary frills and unproductive elements of running a business. You might no longer need those “cost of doing business” elements such as sales meetings and proposals. Concentrate on your domain expertise and polish your main service.
Quality
While product’ development team are focused on a maximising value of a accelerated service, quality becomes one additional and crucial competitive advantage – you’re already experts in services which you offer, with small investments you can polish this services to make them even more attractive and valuable to potential customers.
Expertise
Working on a productisaion brings new optics on a way your development team sees the service — domain immersion depth will be increased for sake of providing more knowledge-containing solutions




We profess five commandments of productisation.



To make sure that process of productisation implementation will be efficient and have a positive effect on sales, we distilled few rules / guiding principles which we’re using in strategy building:

Strength-based specialisation
Basing on our wide industry experience we will help you to define best-selling diamonds in your arsenal. This potentials gems, while in rough, should be carefully and critically picked and evaluated on a potential of acceleration.
Evolution, not revolution
Every positive impactful increment should be done mindfully and with minimal disruption to prevent future strategic gaps. Carefully developed roadmap with correctly set OKRs and KPIs is guiding light towards constant and fruitful development
Short money to long money
Moving from pure-outsource to a semi-product state can be challenging from ideological point of view — even such thing as product mindset requires correct scaffolds. We’re covering this.
Design for reuse
Multiplication factor should be considered as one of a main key points stated during strategic session, planning and designing your solutions. Once imagined, created and proven, your idea can become basis for upcoming best-sellers.
Define next steps
When you’re already on a path to productisation each upcoming state would be overseen and planned. We’re helping you not to achieve some pivotal points but to predict and use future ones — from idea to product, from product to ecosystem and everything in between.

Case studies



We deeply value and celebrate the success stories of our clients. We are proud and thankful to play an integral part in them by sharing our knowledge, skills, and perspective. Let's delve deeper into these stories




Insights




Get more about our approach on productisation with curated content created by Da'at partners





Serhii Herasymov' presentation on accelerators benefits and implementation


on Ukraine IT Outsourcing forum, February 2024


Discovery session



Da'at Consulting will help you to get a glance on implementation of a Productisation in your company. You can request a free Discovery session to receive an overview implementation process and shape our future cooperation.



Request for a Da'at discovery session on productisation   

Partners

From day one of cooperation with Da'at you will be connected to our partners — excellent professionals,
who will incorporate their decades-long experience into your company' growth and scaling.

Serhii Herasymov

Founder of Da’at Consulting and practicing CTO with 15 years of experience in the software development industry. Expert in Software Architecture and Engineering management.

How it's working?

Welcome meetingand informationcollectionAnalysisand proposalformationAssigningpartnersProlificcooperation
Welcome meetingand informationcollectionAnalysisand proposalformationAssigningpartnersProlificcooperation
The initial session facilitates a comprehensive understanding of your company's needs, challenges, and overarching objectives. Through open dialogue, our partners gather essential information about your current technological landscape, existing pain points, and desired outcomes. This crucial step lays the foundation for crafting tailored solutions that address specific requirements and align with your strategic vision.
Partners delve deep into the gathered information, identifying patterns, trends, and areas of improvement. Through rigorous analysis, they uncover underlying challenges and opportunities, which serve as the basis for crafting strategic propositions. Leveraging their expertise and industry knowledge, partners develop comprehensive strategies and actionable recommendations designed to overcome your pain points.
Meticulous attention is given to assembling a team of experts whose skills and experience best align with your company's unique needs and project requirements. This step involves careful consideration of each partner's specialization, background, and strengths, ensuring a well-rounded team capable of delivering optimal results. By strategically assigning partners we can provide comprehensive support and guidance across all facets of the project.
The dynamic and synergistic collaboration between Da'at Consulting and your company throughout the engagement. This entails fostering an environment of open communication, trust, and mutual respect, where ideas are exchanged freely, and feedback is welcomed constructively. We'll work together seamlessly, pooling our collective knowledge and resources to drive innovation, overcome challenges, and achieve successful outcomes that surpass expectations.





Get in touch with us


Whether you're a large company, a small startup, or an individual entrepreneur, we can help you empower your business.


Product
Outsource
Outstaff
Traditional business
Other
Serhii Herasymov,
our managing partner
will contact you

Or you can schedule a meeting

Success blooms from the seeds of diligent refinement.


Let's start refining